Richboyz Entertainment (also known as Richboyz Hospitality) is a prominent lifestyle and hospitality powerhouse in India, founded by a quartet of entrepreneurs: Gaurav Parikh, Ketul Parikh, Anuj Chugh, and Varun Chugh. Established in 2006, the group began as a premier event and celebrity management firm before evolving into a major player in the pan-India nightlife and dining scene. They are the driving force behind several high-profile venues including Secret Story, Bhola & Blonde, and the widely popular Magique.